Local response

Voices from Italy: How will people live, work and shop in the future?

Italy Live-Work-Shop Report 2022

April 19, 2023


Executive Summary

Read our report to find out more

The Work Live Shop 2022 survey provided an opportunity to analyze Italian consumers and compare them to those in other countries. While globalization has tended to smoothen differences across countries, evolving lifestyles can create increasingly significant disparities across generations in an ever-changing world.

This trend is confirmed by the survey, which indicates that Italians are not far behind their European counterparts in their alignment on major trends (from e-commerce to hybrid working), but cultural differences still persist. More significantly, differences across generations within Italy appear to be greater than those across different countries.

To provide investors with advice for building resilient cities in an investment-friendly environment, we focused on features that characterize younger generations and highlight significant differences between Italy and other countries.

Cross-Generational Attitudes That Will Transform the Built Environment

November 28, 2022
In the first survey of its kind, CBRE polled more than 20,000 people worldwide earlier this year—from baby boomers to Gen Zers—to determine how they will live, work and shop in the future, and how this will impact the real estate they use.

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