Local response
Voices from Italy: How will people live, work and shop in the future? 2023
Italy Live-Work-Shop Report 2022
April 19, 2023
Executive Summary
Read our report to find out more
The Work Live Shop 2022 survey provided an opportunity to analyze Italian consumers and compare them to those in other countries. While globalization has tended to smoothen differences across countries, evolving lifestyles can create increasingly significant disparities across generations in an ever-changing world.
This trend is confirmed by the survey, which indicates that Italians are not far behind their European counterparts in their alignment on major trends (from e-commerce to hybrid working), but cultural differences still persist. More significantly, differences across generations within Italy appear to be greater than those across different countries.
To provide investors with advice for building resilient cities in an investment-friendly environment, we focused on features that characterize younger generations and highlight significant differences between Italy and other countries.