At one time, the property market was like the art market: a building, like a painting or a sculpture by well-known artists, was valued independently, just with the passage of time. Today it is different: when the market recovers, recent history and the various crises have taught investors that their asset, if not managed or if managed badly, may even lose value or at least have difficulty in recovering its value. In essence, the value of an asset will grow only if adequately managed through a series of synergic actions structured in a coordinated way, thanks to an agreed strategy and innovative instruments.
Technology is, therefore, a fundamental tool for being effective and reactive towards clients and for understanding the market in depth: thus CBRE Asset Services has opted to equip itself with dedicated systems designed to meet all needs in the best possible way.
Esco.Gest, for example, is an internally developed platform used for managing leased Retail properties. CBRE TicketWeb Retail, on the other hand, is a web software (again developed internally) for collecting and managing on a daily basis information on the performance of points of sale in the properties managed. In CBRE we have for some time been using the most modern management platforms such as Konga (a tool for the accounting and administration of consortia, operators and vehicle companies that own properties), REF Building and YARDI VOYAGER
"TECHNOLOGY IS A FUNDAMENTAL TOOL FOR BEING REACTIVE TO CLIENTS AND FOR UNDERSTANDING THE MARKET IN DEPTH: CBRE ASSET SERVICES HAS OPTED TO EQUIP ITSELF WITH DEDICATED SYSTEMS TO RESPOND TO ALL NEEDS."
These platforms allow a complete and reliable management and processing of all the information relating to the properties entrusted to our management. Moreover, it is possible to develop special interfaces that allow data to be transferred automatically to other ERP systems (e.g. INTEGRA, SAP, IRES-MRI, MS-NAVISION) already being used by our clients. It should also be remembered that through the Microsoft Share Point platform we have implemented a Document Management System to share via the web the essential documentation regarding all aspects of the properties that we are managing: all this, thanks to more than 40 data rooms created and customised, offers a real-time check of all documents and technical aspects.
What has been developed so far for Asset Services is the result of work that has continued over time: every day CBRE studies new technological platforms to support its business, thanks to an interdisciplinary team of specialists whose job it is to facilitate the activity of the professionals involved and to streamline the processes involving clients in order to guarantee rapid response times, exhaustive information and high-quality reports. The objectives guiding our efforts, with the aim of gradually increasing efficiency and productivity, include optimising processes, investing in our people and developing appropriate technological platforms.
"OUR OBJECTIVES TO INCREASE EFFICIENCY AND PRODUCTIVITY INCLUDE OPTIMISING PROCESSES, INVESTING IN OUR PEOPLE AND DEVELOPING APPROPRIATE TECHNOLOGICAL PLATFORMS."
The Asset Services department offers a 360° service integrating the various functions – leasing, contracts advisory, property management, facility management, project management, credit collection, administration, accounting and marketing – as well as the various competences and experiences of the individual professionals. From here, the organization model was also re-designed thanks to a real process innovation: the idea being to bring about a complete integration of property management and leasing, with the aim of offering owners a partner who can provide complete solutions with an integrated team able, at any moment, to advise clients on what it is best to do and which steps to take. Thus both a bottom-up approach to the assets is offered – analysing the fundamentals and finding the best solutions to increase the value of the assets – and a top-down approach for investors, one that takes into account the cost of capital, expected returns and average time for implementing their business plan. The ultimate aim is to satisfy in full the requirements and the needs of current or potential clients and to make their investments more profitable, offering a service that is unique in the market from the technological, administrative, technical, operational and commercial points of view.
In this innovative context is the EXPOSPACE project, a product based on a new way of understanding the concept of temporary leasing. It is an additional instrument that enhances a shopping mall and enables the profitability of the asset to be increased: an opportunity for potential new brands that at the same time makes it possible to broaden the offer of the mall.
The EXPOSPACE project currently consists of a network of over 45 shopping malls, over 4 thousand clients and contacts with top businesses throughout the country, a management software created specifically through a web platform, more than 3.5 million contacts per week in the network and 8 million Euro of revenues from the lease of the spaces (+20% 2016/2015).
"IN CATANIA CBRE HAS TRANSFORMED A NON-PERFORMING ASSET INTO A REAL POINT OF REFERENCE FOR THE LOCAL AREA FOR THE RANGE OF GOODS ON OFFER AND CUSTOMER RECEPTION."
In 2013, the year in which CBRE took over management of the asset, the situation had certain peculiarities and to deal with some aspects of the project CBRE worked with a multi-disciplinary team made up of no fewer than 16 professionals, who took a series of strategic actions, repositioning the asset and adopting a new marketing approach; they implemented a re-letting plan, worked on the partnership with tenants, involving the local area at the same time and managing receivables in a better way.
The results obtained enabled a non-performing asset to be transformed into a real point of reference for the local area in terms of range of goods on offer and customer reception.
In just a few years, Centro Sicilia has obtained significant results: the number of visitors has risen by 47%, turnover by 89% and EXPOSPACE revenues for the client by 614%, with 49 new tenants. Il Centro is the largest shopping mall in Sicily, thanks to its total surface area of 95,600 square metres, and it has become the most important pole of attraction in the Catania area.